Melissa Kwan is a 3x bootstrapper who's built a successful software business that's designed specifically for her lifestyle. Melissa talks about her founder journey and the transition from trying to build a $100M business to building a company that suites her as a person. Melissa also produces fire LinkedIn content about what it's really like to build a company and has fascinating ideas for her next chapter. Other topics include non negotiables, the tradeoffs of building big, being surrounded by unicorn porn and the fulfillment of building a community outside of work.